This course is for you...
if you are in search of knowledge and tools you need to build the brand of your dreams and take immediate action. The best part is, it’s practical and you can literally start implementing as you scale through each course. It covers both personal and business brands. I’ll break down difficult concepts and make them really simple to understand.
In this actionable branding course you'll learn:
- the basics, meaning, and benefits of branding
- how to define and reach your audience and customer
- how to set brand goals in line with your dreams
- how to define your value and craft your brand offering
- create a memorable visual and non-visual brand identity
-
crafting your identity/niche as a multitalented person
- how to communicate your value to your audience
- how to build a content strategy that works for you
- how to distribute and repurpose your content
- some strategies to build brand credibility
Thank you so much for the class. The class was all shades of awesome; a good mix of informative, eye-opening and interesting. Crafting a USP stood out to me the most and the class made me realise how much not knowing and communicating my brand had been an issue for me. To improve my brand I plan to share more about the work I have done so my people can find me. I even took a step, and shared my work
- Jedidiah Orakpo
What you'll get [$10K worth of value]
40+ video lessons
[$6000]
Access 10 modules, with over 60 lessons including over 40 videos, quizzes, animations, and stories to make your learning experience more interesting.
7 downloadable resources
[$300+]
Gain complimentary access to 5 downloadable workbooks and 2 ebooks [valued at over $300], to help you seamlessly apply the lessons learned.
4 office hours in 2024
[$4000]
Every month, you'll gain access to an hour with me, where you can ask questions and receive support as you put your learnings into action.
The Actionable Brand Course Curriculum
- how to define your audience (5:04)
- download the audience discovery workbook [pdf]
- finding your one (2:10)
- the difference between your consumer and customer (5:01)
- the difference between your target audience and customer (8:49)
- saying no to those who are not for you (2:08)
- download the audience discovery workbook [pdf]
- building your customer persona (0:48)
- activity: describe the one person you are for (0:20)
- why your identity is important (4:59)
- non-visual branding: the first place to start (2:27)
- download the self-discovery workbook [pdf]
- SWOT analysis for self-discovery (1:19)
- the 5 adjectives test for self-discovery (0:56)
- analysing your results from the 5 adjectives test (1:26)
- download the self-discovery workbook [pdf]
- discovering your brand personality (2:49)
- discovering your value (2:31)
- article: you are enough [link]
- facing your fears (5:13)
- download the facing your fear workbook [pdf]
- value discovery through ikigai (0:36)
- crafting your unique value proposition (5:20)
- figuring out your core values as a brand (2:15)
- defining your core values as a brand (5:01)
- clarifying your purpose, vision, and mission (3:14)
- positioning your brand (5:06)
- understanding brand perception (1:33)
- shaping the perception of your brand (3:14)
- leveraging pricing to shape brand perception (6:18)
- article: tips on monetisation and pricing
About Blessing Abeng
Blessing Abeng is a multiple award-winning woman in branding and communications in Africa, empowering brands to tell better stories. Blessing has earned recognition as a Forbes 30 Under 30 honoree. She co-founded an edtech nonprofit increasing the earning power of African youth through tech, building a community of over 250,000 African youths, training over 100,000 of them, and placing thousands in jobs. . She also attracted partners and supporters like Coursera, DataCamp, Facebook, Figma, Alphabet, and a host of others.
She was also the CMO and co-founder of a tech startup acquired by an African Unicorn – Flutterwave. As a thought leader in her field, she leverages her personal brand to empower creators find their identity, build valuable brands and sell themselves through branding and storytelling. She currently curates and nurtures a growing community of over 50,000 individuals all over the world, inspired by her strides and her consistent knowledge-sharing channels.
She has won several awards including a recognition as a Forbes 30 Under 30 honoree, UN 100 Most Influential People of African Descent Under 40, YNaija as one of the 100 most powerful youths in Nigeria, UK Africa Achievers Awards, amongst others.
