Introduction to the actionable branding course
The key foundations of branding
Getting to know your audience
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how to define your audience (5:04)
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download the audience discovery workbook [pdf]
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finding your one (2:10)
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the difference between your consumer and customer (5:01)
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the difference between your target audience and customer (8:49)
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saying no to those who are not for you (2:08)
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download the audience discovery workbook [pdf]
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building your customer persona (0:48)
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activity: describe the one person you are for (0:20)
Setting your brand goals
Introduction to the 3 pillars of branding
Building your non-visual brand identity
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why your identity is important (4:59)
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non-visual branding: the first place to start (2:27)
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download the self-discovery workbook [pdf]
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SWOT analysis for self-discovery (1:19)
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the 5 adjectives test for self-discovery (0:56)
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analysing your results from the 5 adjectives test (1:26)
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download the self-discovery workbook [pdf]
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discovering your brand personality (2:49)
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discovering your value (2:31)
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article: you are enough [link]
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facing your fears (5:13)
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download the facing your fear workbook [pdf]
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value discovery through ikigai (0:36)
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crafting your unique value proposition (5:20)
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figuring out your core values as a brand (2:15)
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defining your core values as a brand (5:01)
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clarifying your purpose, vision, and mission (3:14)
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positioning your brand (5:06)
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understanding brand perception (1:33)
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shaping the perception of your brand (3:14)
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leveraging pricing to shape brand perception (6:18)
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article: tips on monetisation and pricing
Building your visual brand identity
Crafting your brand communication
Building your brand credibility
Branding Q&A session with Blessing Abeng
