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The Actionable Branding Course
Introduction to the actionable branding course
welcome message (0:56)
storytime: get to know me (1:49)
what you'll learn from this course (1:42)
The key foundations of branding
activity: tell me about you (0:33)
what branding is not vs. what branding is (3:29)
the benefits of branding (2:11)
Getting to know your audience
how to define your audience (5:04)
download the audience discovery workbook [pdf]
finding your one (2:10)
the difference between your consumer and customer (5:01)
the difference between your target audience and customer (8:49)
saying no to those who are not for you (2:08)
download the audience discovery workbook [pdf]
building your customer persona (0:48)
activity: describe the one person you are for (0:20)
Setting your brand goals
setting goals for your brand (6:41)
distilling your brand goals (1:26)
prioritising your brand goals (1:21)
brand goal setting workbook [pdf]
Introduction to the 3 pillars of branding
the 3 pillars of branding (0:56)
take this quiz to advance
Building your non-visual brand identity
why your identity is important (4:59)
non-visual branding: the first place to start (2:27)
download the self-discovery workbook [pdf]
SWOT analysis for self-discovery (1:19)
the 5 adjectives test for self-discovery (0:56)
analysing your results from the 5 adjectives test (1:26)
download the self-discovery workbook [pdf]
discovering your brand personality (2:49)
discovering your value (2:31)
article: you are enough [link]
facing your fears (5:13)
download the facing your fear workbook [pdf]
value discovery through ikigai (0:36)
crafting your unique value proposition (5:20)
figuring out your core values as a brand (2:15)
defining your core values as a brand (5:01)
clarifying your purpose, vision, and mission (3:14)
positioning your brand (5:06)
understanding brand perception (1:33)
shaping the perception of your brand (3:14)
leveraging pricing to shape brand perception (6:18)
article: tips on monetisation and pricing
Building your visual brand identity
visual branding: choosing a brand name (2:10)
choosing your brand font [typography] (4:04)
choosing your brand colors (2:13)
designing your brand logo (1:13)
understanding different brand logo types (8:20)
branding with the 5 senses in mind [sensory branding] (11:07)
take this quiz to advance
Crafting your brand communication
communicating as a brand (6:27)
creating your brand promise (0:57)
defining your content strategy (13:00)
content strategy workbook [pdf]
Building your brand credibility
how to build brand credibility (10:08)
article: a collaboration guide [link]
article: how to tell stories with numbers
listen to this audio on brand loyalty
take this quiz to proceed
Branding Q&A session with Blessing Abeng
answers to questions you might have (15:02)
receive weekly letters from me on branding and communications [link]
article: some tools to help you automate and make your life easier [link]
join the Telegram group to ask more questions
2 final questions before you go
a special note to you
creating your brand promise
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